Membership is the
car wash business now.
I'm Sean Pashley. For nearly a decade I've helped hundreds of wash owners turn one-time customers into recurring revenue — and turn their teams into people who actually want to sell.
Build a culture
of membership.
Memberships don't fail because the price is wrong. They fail because the team isn't trained, the owner isn't engaged, and the sales process doesn't exist. I fix all three.
Train the Team
Anyone can sell a membership — they just need the words, the confidence, and a leader who measures the right things.
Coach the Owner
Your role changes the moment recurring revenue becomes the goal. I help owners step into that role with intention.
Build the Process
A structured sales process at the pay station turns guesswork into a repeatable conversion machine.
Trusted by the industry.
Sean has helped hundreds of wash owners at EverWash — one of America's leading membership platforms — and continues to serve operators through writing, speaking, and consulting.
See Recent Features- Self Serve Car Wash NewsCover featureWinter 2026
- Professional Carwashing & DetailingDeveloping a Structured Sales ProcessApril 2026
- Altoona MirrorClean Sweep · interviewJuly 2024
- Carwash Association of PABoard volunteer & contributorOngoing
It's not as hard
as you think.
Whether you have one location or fifty, a conversation costs nothing. Let's figure out where membership can take your wash.